Wednesday, September 17, 2014
Website Videos From Photos
Having a youtube video linked and posted in your website may be the most powerful SEO you can create for your website, but perhaps you think the cost is to high. There is a low cost solution, even though I do not believe the cost of a short video is to high. You can contact a production company like mine email them a group of photos to create your video from. By just adding some movement, music and Voice over you could have that video delivered for just a couple of hours editing time.
Wednesday, April 23, 2014
Online Marketing Videos
The following is a study finding in December of 2013
The impact of video on the bottom line:
96% of consumers find videos helpful when making purchase decisions online
58% of consumers consider that companies that produce video content to be more trustworthy.
71% of consumers say that videos leave a positive impression of a company.
77% of consumers consider companies that create online video as more engaged with customers.
total Sample 1,014
Tuesday, March 11, 2014
Understanding Light
Knowing the physical variations between outside, indoor and mixed lighting conditions can facilitate your videos.
We all apprehend that if you combine red, blue and inexperienced paint along, you get a nasty, ugly brown. However, did you ever contemplate what happens after you combine red, blue and inexperienced light? The result's white. White light-weight may be a combination of assorted amounts of red, blue and inexperienced light-weight. This development is exactly why it's vital to white balance your camera. If the camera sees white as being white, the remainder of the color spectrum ought to prove excellent.
But why does one got to white balance? is not all light-weight constant? It definitely appearance the same to your eye. after you wear a white jersey outside it's white. Wear it within, it still appearance white. Your eyes see the jersey as white notwithstanding wherever you wear it. However, can the video camera still see it as white? most likely not. Knowing that you simply need to white balance your camera may be a sensible begin, however not enough to avoid all the issues that would occur beneath mixed lighting conditions. during this month's column, we'll investigate the color variations in light-weight and the way to manage them.
The Kelvin scale
The color of sunshine is measured exploitation the Kelvin scale . This scale is that the scientific livement|graduated table|ordered series|system of measurement|metric} accustomed measure the precise temperature of objects. in contrast to the Fahrenheit and Anders Celsius scales, the Kelvin scale doesn't have any negative numbers. It starts at temperature. If you warmth a carbon rod, it'll glow orange at around three,200 degrees Kelvin. At 4,800 degrees Kelvin it'll glow a green color and at five,600 degrees Kelvin it'll begin to emit a blue color. the color of sunshine is measured exploitation these Kelvin temperature readings. the sunshine itself has no heat; it's simply a activity of its color temperature.
Your lounge most likely has incandescent lights that emit low-color temperatures of two,800 to 3,400 degrees Kelvin. This light-weight contains a yellow to orange solid. Most video cameras see three,200 degrees Kelvin light-weight as normal light-weight beneath that white is white. If you white balance your camera beneath three,200 degrees Kelvin, most everything can seem the right color.
If you walk into Associate in Nursing workplace lit with fluorescent tubes, you'll end up in an exceedingly world stuffed with inexperienced light-weight. Your eyes might not see it, however your camera can. Fluorescent light-weight contains a color temperature between three,400 degrees Kelvin and four,800 degrees Kelvin, counting on the kind of bulbs within the fixtures. If you white balance your camera beneath indoor three,200 degrees Kelvin light-weight, the image can suddenly have a inexperienced solid and appearance quite ghastly. Blond hair turns a nasty inexperienced and your jersey can suddenly seem like you purchased it on St. Patrick's Day, albeit quite an bit pale.
Outdoor light-weight contains a blue tint. Its color temperature averages five,600 degrees Kelvin and may vary from five,200 degrees Kelvin to over twelve,000 degrees Kelvin. the color temperature of out of doors light-weight depends on the time of day, the angle of the sun, the overcast and therefore the angle you're shooting. once shooting outdoors, if your camera is about for indoor color temperature, your scene can have a chilly blue solid and what was once white can currently be light-weight blue.
Friday, November 22, 2013
Business Video Blogs
In this video Jim Logsdon owner of HI-DEF video productions in Phoenix AZ will discuss video blogs and the power of youtube. I will also discuss the importance of that video blog looking professional after all what your videos look like is often the first impression of what your business looks like and how professional you are. In this example I will use green screen technology to create the image I want. Visit us at http://www.videoproductionhidef.com
Thursday, November 14, 2013
Local Video SEO
In this video Jim of HI-DEF video productions will discuss local SEO using video and the power of youtube to push your website up in the local Phoenix AZ markets. visit or website here.
Tuesday, July 2, 2013
No shot list commercials
It seems like more often these days you are showing up for a commercial shoot with a script ready or close to ready and no shot list at all. This has happened to me twice in just the last couple of weeks so what are you going to shoot. I just get employees and agreed to customer (talent release signed of course) to do some moves for me without audio, later I send a script to the VO people I work with and in a single day of shooting produce the spot using short clips to keep the audience engaged.
Friday, March 8, 2013
Green Screen Planning
The great thing about a green screen is you can put your talent anywhere. In this example a Real Estate agent wanted to be a secret agent. We had a conference room and a green screen what we needed was a plan. Each shot should be on a story board so that the end result is what you had imagined. Once we knew what each shot would look like after editing we went to work.
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