Be ready for the shoot and save big

There is a trend in businesses wanting video for training, websites, youtube, TV commercials and more. If you are planning on having a video be ready, have a script written and practiced. I run into business people who when you show up for the shoot are rushing through writing a script when you show up, or the office your shooting in has not been dressed up for a shot. This will ad a lot of time to both the shoot and the editing time. That means more money out of that organizations pocket.

I just wanted to share this

Video Transitions

Green screen editing Final cut pro

I have had several editors ask why there green screen edits came out with a black background after exporting them?
If you are producing a green screen video for a website developer or anyone else. If you are not placing the back ground behind the talent that you have used the chroma key to get rid of the green back. In other words they simply want no background on what is delivered. Remember this very important point. Do not render the video before you export. If you do the final exported product will simply have a black background.

ONCE AGAIN DO NOT RENDER BEFORE EXPORTING IF YOU WANT NO BACK GROUND.

Video Production in the sun light

S E O with Website Videos

Make a Website Work for your business with website videos.

Website Video Length

A couple of weeks ago I showed up at a business to shoot a video for there website. They had e-mailed me the script and a link to a video they had scene and liked. The script was typed out 3 pages. I explained the video was to long. "Why?" they ask, and continued "It is full of good information the public will need." So let me explain in this post. A consumer will shut down between 2 and 3 minutes. Advertising online is a new medium but video advertising is not.

There is a reason a television commercials are 30 seconds or 1 minute and no it's not just because that's what TV stations want to sell. The fact is the consumer wants to know about your product or service, but the time they are willing to stay interested in it is limited. They are not interested in your industry history or your family life. Unless of course your name is Tiger.

So plan well and don't be redundant when you are working on a script make strong points about the benefit they will get from your product, why it is better than what they will get elsewhere and do it in under 3 minutes. I think I am getting close to my time limit with you so...Gotta go.