Wednesday, April 14, 2010

Green screen editing Final cut pro

I have had several editors ask why there green screen edits came out with a black background after exporting them?
If you are producing a green screen video for a website developer or anyone else. If you are not placing the back ground behind the talent that you have used the chroma key to get rid of the green back. In other words they simply want no background on what is delivered. Remember this very important point. Do not render the video before you export. If you do the final exported product will simply have a black background.

ONCE AGAIN DO NOT RENDER BEFORE EXPORTING IF YOU WANT NO BACK GROUND.

Tuesday, January 26, 2010

S E O with Website Videos

Make a Website Work for your business with website videos.

Thursday, December 17, 2009

Website Video Length


A couple of weeks ago I showed up at a business to shoot a video for there website. They had e-mailed me the script and a link to a video they had scene and liked. The script was typed out 3 pages. I explained the video was to long. "Why?" they ask, and continued "It is full of good information the public will need." So let me explain in this post. A consumer will shut down between 2 and 3 minutes. Advertising online is a new medium but video advertising is not.

There is a reason a television commercials are 30 seconds or 1 minute and no it's not just because that's what TV stations want to sell. The fact is the consumer wants to know about your product or service, but the time they are willing to stay interested in it is limited. They are not interested in your industry history or your family life. Unless of course your name is Tiger.

So plan well and don't be redundant when you are working on a script make strong points about the benefit they will get from your product, why it is better than what they will get elsewhere and do it in under 3 minutes. I think I am getting close to my time limit with you so...Gotta go.

Sunday, November 15, 2009

Viral Video

A viral video is one that is one that touches an emotion for the viewer to the point they send it out to their friends and family or perhaps post it on their facebook page. It must hit your sense of humanity, stir up political anger, bring a tear to your eye or just make you laugh. Looking at this idea is becoming a new way to advertise a product. To produce a video that will be sent from place to place email group to email group at no cost other than producing the video. What could make more sense?