Promote an Event with Video

A company hired me recently to produce a video that would help them promote a conference they have coming up. The event my team and my self had video taped the last event they had.My task was to bring some excitement to the promotional piece. We decided that what could be more exciting than epic music. So using text, the footage we had shot and the right music we created their video. This will make people want to go.

Viral video

Viral videos are videos that people keep sharing with friends by email, facebook, twitter and so on hundreds of thousands can see it. Some marketers have realized that other than production there is no cost for television time. Advertising to millions for free is what viral video is all about, and no one has done this better than Bud with it's "in the can" commercial. A great example is this 2012  super bowl spot that has over 14 million views, FOR FREE.

Music Video Production

When filming this music video I filmed the artist singing the song about 15  times, using different wardrobes makeup and settings knowing that in the editing process I would be cutting between each take. In order to give us point to dissolve between each shot the camera is always moving very slowly. This gives the video being a slow love song a flowing feeling that goes nicely with the flow of the song.

Green Screen Shooting

Editing green screen video is important but not as important as shooting it correctly. Have you ever watched something that was shot on green screen and the result was seeing a outline of green on the talent. To avoid this problem it is best to have 8 feet between the talent and the green screen. Light up the screen from both sides as evenly as you can. Light the talent separately. Now put a back light on the talent with an amber film over it.
By taking these steps you have eliminated the reflection of the green screen on the back of your talent and replaced it with an amber light.
Watch how much easier editing will be.
Cheers

Telling a story

I find so often that when telling a story like a news piece. It is just a talking head I think they need to move around a bit.

Video Production Reel

I hope you all enjoy.

Making Photos Take Action

In the video below a website developer introduces his company, but does not like being on camera nor did he memorize his script. Easy fix just read and we will use b-roll. A second problem we had no b-roll so we used photos of sites he had built. Just showing photos just sounds to boring so we made the photos move I think it just feels better.