No shot list commercials

It seems like more often these days you are showing up for a commercial shoot with a script ready or close to ready and no shot list at all. This has happened to me twice in just the last couple of weeks so what are you going to shoot. I just get employees and agreed to customer (talent release signed of course) to do some moves for me without audio, later I send a script to the VO people I work with and in a single day of shooting produce the spot using short clips to keep the audience engaged. 

Green Screen Planning

The great thing about a green screen is you can put your talent anywhere. In this example a Real Estate agent wanted to be a secret agent. We had a conference room and a green screen what we needed was a plan. Each shot should be on a story board so that the end result is what you had imagined. Once we knew what each shot would look like after editing we went to work.

Video in WebSites and on YouTube

In order to compete in today's market a business must use technology to it's full potential, the internet has changed the way we shop. YouTube has opened the door for any business to be able to communicate with potential customers with a television commercial. Without the cost, once the video is produced and uploaded the advertising the unlimited impact is free. No website should lack a video that lets consumers understand what you have to offer that your competition does not. You have one chance for a first impression, At HI-DEF we make sure that message is perfect.

Website video and autoplay?

I have been ask how and why to have a website video automatically play when someone visits your website. In this video I will enplane how to set a video to autoplay by adding &autoplay=1 to the embed code as well as how to change the video size. Most important when should autoplay be used, if your customers are average consumers and they get on your site from work, they may jump off so they are not caught in the act of web surfing.

Inspirering video

Over the last 3 years I have watched and shared this video many times, The producer travels the earth in the name of gathering people from all 4 corners of the earth to sing just one song, stand by me. His work and playing for change is an inspiration to millions.Enjoy

Green Screen Lighting

If you keep finding that your green screen shoots are not as clean as they should be, the problem may be your lighting. While each chroma-keying system has its own tolerances, the general consensus is that the green (or blue) background must be lit as evenly as possible. Wrinkles, if it is a cloth / temporary background, or seams & uneven paint, if it is a hard / permanent background, should be minimized to help reduce keying problems. The preferred methods involve being able to light the background and the subject separately. If you light them together you will likely see green reflected on your subject from behind after you have Chroma keyed out the background. If your subject is human and framed waist-up or looser, this can require between six and twelve feet between your subject and the background. With tight framing it may be possible to evenly light the background with just one broad source. Typically two or more lights are used to light the green screen. A single light can at times be used like a single Omni-light, floor-mounted on a Big-foot & Scissor mount, fitted with a 300W lamp for example. Light your subject separately with 2 soft boxes or one soft box and a reflector panel. then from the side or above the screen throw a back light on your subject. a little amber sheet on this light is nice. Using this lighting method you will make your editing easy and clean. Visit Our Website.

Production Reel

Hi folks, I am looking for a little feedback. I decided to ad cuts of working on a production inside my reel and go with epic music. I like the addition but would be interested in other opinions.