Website Video Length

A couple of weeks ago I showed up at a business to shoot a video for there website. They had e-mailed me the script and a link to a video they had scene and liked. The script was typed out 3 pages. I explained the video was to long. "Why?" they ask, and continued "It is full of good information the public will need." So let me explain in this post. A consumer will shut down between 2 and 3 minutes. Advertising online is a new medium but video advertising is not.

There is a reason a television commercials are 30 seconds or 1 minute and no it's not just because that's what TV stations want to sell. The fact is the consumer wants to know about your product or service, but the time they are willing to stay interested in it is limited. They are not interested in your industry history or your family life. Unless of course your name is Tiger.

So plan well and don't be redundant when you are working on a script make strong points about the benefit they will get from your product, why it is better than what they will get elsewhere and do it in under 3 minutes. I think I am getting close to my time limit with you so...Gotta go.