Tuesday, July 2, 2013

No shot list commercials

It seems like more often these days you are showing up for a commercial shoot with a script ready or close to ready and no shot list at all. This has happened to me twice in just the last couple of weeks so what are you going to shoot. I just get employees and agreed to customer (talent release signed of course) to do some moves for me without audio, later I send a script to the VO people I work with and in a single day of shooting produce the spot using short clips to keep the audience engaged.