Wednesday, March 21, 2012
Promote an Event with Video
A company hired me recently to produce a video that would help them promote a conference they have coming up. The event my team and my self had video taped the last event they had.My task was to bring some excitement to the promotional piece. We decided that what could be more exciting than epic music. So using text, the footage we had shot and the right music we created their video. This will make people want to go.
Wednesday, March 7, 2012
Viral video
Viral videos are videos that people keep sharing with friends by email, facebook, twitter and so on hundreds of thousands can see it. Some marketers have realized that other than production there is no cost for television time. Advertising to millions for free is what viral video is all about, and no one has done this better than Bud with it's "in the can" commercial. A great example is this 2012 super bowl spot that has over 14 million views, FOR FREE.
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