Website Videos

Putting a video on a website helps raise its ranking when the embed code is coming from a source like youtube. More importantly it makes a website do some work for the company or service that the site represents. Just think about what experience a potential customer is having when they are on your website. Are they just reading text and looking at pictures of where you work? Are they looking at a video of you setting behind a desk giving your philosophy of your career?

There are not very many opportunities that you have like this one, you have a potential customer captured and wanting information about what you do or sell. So make sure you make the best of it. Produce a video television style commercial and put it on the front page of your website.

Make your website an employee that sells for you.

Keeping Video Production Cost Down

When a business owner wants to create a television commercial for broadcast TV or just a commercial to bring life to their website there are a few steps they should take to achieve the quality of product they desire at a budget they can meet.

1) Find a video company that is experienced at creating commercial spots including directing and editing. Having a producer/director with an understanding of not only videography but also marketing to direct you is critical.

2) Share your ideas or vision of what you want to not only see with your video project but also accomplish with it.

3) Send your producer the shot list you are thinking of as well as script ideas or drafts before the shoot. If a crew shows up at your door and you start the discussion around the goals at that time you will ad both time and money to the shoot. Almost all crews work by the day so the more days you ad by not being ready the more it cost you in the end.

4) Don't save money by cutting on the creative end. You should almost always want to have a 2 camera shoot professional lighting is a must as well and if you want it to be great spend a little extra to have an audio engineer on the team, the end product will always be better and editing time shorter. 

5) Listen to the advice of your producer and director, they should have a vested interest in the outcome of the project and the experience to guide you on camera.

So remember when you want to start your project to be ready, ask for the producers help to get ready. Have a great shoot.