Putting a video on a website helps raise its ranking when the embed code is coming from a source like youtube. More importantly it makes a website do some work for the company or service that the site represents. Just think about what experience a potential customer is having when they are on your website. Are they just reading text and looking at pictures of where you work? Are they looking at a video of you setting behind a desk giving your philosophy of your career?
There are not very many opportunities that you have like this one, you have a potential customer captured and wanting information about what you do or sell. So make sure you make the best of it. Produce a video television style commercial and put it on the front page of your website.
Make your website an employee that sells for you.
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