Keeping Video Production Cost Down

When a business owner wants to create a television commercial for broadcast TV or just a commercial to bring life to their website there are a few steps they should take to achieve the quality of product they desire at a budget they can meet.

1) Find a video company that is experienced at creating commercial spots including directing and editing. Having a producer/director with an understanding of not only videography but also marketing to direct you is critical.

2) Share your ideas or vision of what you want to not only see with your video project but also accomplish with it.

3) Send your producer the shot list you are thinking of as well as script ideas or drafts before the shoot. If a crew shows up at your door and you start the discussion around the goals at that time you will ad both time and money to the shoot. Almost all crews work by the day so the more days you ad by not being ready the more it cost you in the end.

4) Don't save money by cutting on the creative end. You should almost always want to have a 2 camera shoot professional lighting is a must as well and if you want it to be great spend a little extra to have an audio engineer on the team, the end product will always be better and editing time shorter. 

5) Listen to the advice of your producer and director, they should have a vested interest in the outcome of the project and the experience to guide you on camera.

So remember when you want to start your project to be ready, ask for the producers help to get ready. Have a great shoot.